Two strategists who got tired of watching good businesses leave money on the table.
We met at a tech conference in Miami — turns out we'd both spent years inside Samsung and Fortune 500 brands, and we were both doing the same thing: helping companies grow when their marketing wasn't keeping up with their ambition.
Maria Golubeva
For 17 years, Maria has worked across technology, digital, and commerce strategy — specializing in spotting what others miss: market shifts before they're obvious, customer segments hiding in plain sight, growth levers buried in data.
She's done this for Unilever, Kimberly-Clark, Samsung, and startups trying to figure out what scale actually looks like. Her method: dig into the research — both quantitative and qualitative — until the real story emerges. Identify the friction points customers can't articulate. Build the strategy that turns insight into revenue. Then execute it end-to-end.
Maria has launched CPG brands in food and cosmetics from zero, scaled complex commerce platforms including Amazon for established names, and cut client acquisition costs by 27% by shifting spend to higher-intent channels.
Marina Vaskina
Marina is the marketing strategist behind ABC of Ecommerce — a consultancy that transforms how businesses approach digital growth. With over 20 years of experience spanning Fortune 500 brands and high-growth startups across the U.S. and Europe, she has built her reputation on one core principle: marketing strategy isn't about following trends.
It's about understanding markets, audiences, and competitive dynamics so deeply that growth becomes predictable. Whether you're a fashion brand looking to scale e-commerce, a service business wanting to crack digital acquisition, or an established company ready to optimize your entire marketing operation — Marina builds the strategic architecture that turns marketing from an expense into a measurable growth engine.
How Farsight was born
We met at a tech conference in Miami. Two strategists, both former Samsung, both building independently — and both noticing the same gap in the market: mid-size businesses with real potential, stuck with agencies that delivered activity instead of outcomes. The synergy was obvious. Farsight is what happens when you combine deep market expertise, a shared obsession with measurable results, and zero tolerance for marketing that doesn't move the needle.
Senior specialists,
not junior executors.
Behind the two founders is a tight network of senior specialists — paid media experts, content strategists, SEO architects, email lifecycle designers, and data analysts — each with 10+ years in their discipline. No account managers passing briefs to juniors. The people who pitch the strategy are the people who execute it.
Industries we know deeply
Consumer brands, tech companies, and education businesses — complex markets where margins, seasonality, and unique growth levers really matter.
Consumer Goods (CPG)
Brand building, retail strategy, seasonal campaigns, and the full path from shelf to screen.
Fashion & Apparel
DTC growth, influencer ecosystems, email lifecycle, and the margin discipline that fashion demands.
Beauty & Personal Care
Community-driven growth, UGC strategy, subscription retention, and the trust signals that convert.
Food & Beverage
Retail launch strategy, DTC subscription models, and the storytelling that turns product into brand.
Health & Wellness
Education-first content, compliance-aware advertising, and the long-game retention that this category requires.
Education & EdTech
Audience segmentation, funnel design, and the messaging that turns curious learners into paying students.
SaaS & Tech
Product-led growth, B2B demand generation, and the full-funnel strategy that converts trials into revenue.
AdTech & MarTech
Go-to-market strategy, partner ecosystem development, and positioning in competitive tech markets.
Ready to work together?
Book a 30-minute discovery call. No pitch deck, no pressure — just an honest conversation about your growth.
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