A strategist who got tired of watching good businesses leave money on the table.
17 years inside Samsung, Unilever, Kimberly-Clark, and Zenith Media - then building independently for clients who needed more than tactics.
Maria Golubeva
For 17 years, Maria worked across technology, digital, and commerce strategy - specializing in spotting what others miss: market shifts before they're obvious, customer segments hiding in plain sight, growth levers buried in data.
She's done this for Unilever, Kimberly-Clark, Samsung, and at Zenith Media (part of Publicis Group) - one of the world's largest media agencies - where she led strategy across major consumer brands. Her method: dig into the research - both quantitative and qualitative - until the real story emerges. Identify the friction points customers can't articulate. Build the strategy that turns insight into revenue. Then execute it end-to-end.
She has launched CPG brands in food and cosmetics from zero, cut client acquisition costs by 27% by shifting spend to higher-intent channels, and trained over 1,300 marketing professionals across Fortune 500 organizations.
"After 17 years inside large organizations, I started Farsight because mid-size businesses deserve the same strategic rigour - without the agency overhead."
Senior specialists,
not junior executors.
Behind the founder is a tight network of senior specialists - paid media experts, content strategists, SEO architects, email lifecycle designers, and data analysts - each with 10+ years in their discipline. No account managers passing briefs to juniors. The people who pitch the strategy are the people who execute it.
Industries I know deeply
Consumer brands, tech companies, and education businesses - complex markets where margins, seasonality, and unique growth levers really matter.
Consumer Goods (CPG)
Brand building, retail strategy, seasonal campaigns, and the full path from shelf to screen.
Beauty & Personal Care
Community-driven growth, UGC strategy, subscription retention, and the trust signals that convert.
Food & Beverage
From restaurants and cafes to packaged goods - customer acquisition, brand storytelling, and the strategy that turns a great product into a recognized name.
Health & Wellness
Education-first content, compliance-aware advertising, and the long-game retention that this category requires.
Education & EdTech
Audience segmentation, funnel design, and the messaging that turns curious learners into paying students.
SaaS & Tech
Product-led growth, B2B demand generation, and the full-funnel strategy that converts trials into revenue.
Ready to work together?
Book a 30-minute discovery call. No pitch deck, no pressure - just an honest conversation about your growth.
Book a Discovery Call